So, you get a call for a quote from a company you know nothing about.

Nice opportunity, but you have lots of questions before you can come up with a financial figure.

Trouble is, the company contact just wants a figure s/he can plug into a budget.

Give the quote, get the job

Suppose I get a call from the marketing manager of a company. They're interested in having me produce an employee newsletter. That's really all they know. There's no decision yet because they don't have a budget figure for the newsletter.

This happens all the time for business owners. You can mistake the caller as a tire kicker, but actually, the contract can be yours.

Here's how I handle this.

First I ask a few questions, for instance:

Are we talking about one location or more than one?

Am I doing all the photography as well as interviewing and writing?

Will I do the design and the delivery to a printer?

Do you want to do this seasonally, as in four times a year?

Any idea of the number of pages you'll want? The size of the pages?

Those are enough questions to ask. They won't know the answers, but in asking the questions you're actually positioning yourself as the expert that you are.

Make assumptions

So then I'll make a few assumptions:

a. there will be four newsletters per year,

b. I would be doing everything so they're dealing with only one person,

c. there are two locations, both in Ontario,

d. that each newsletter is 12 letter-sized pages, cheaper for mailing when necessary.

And then I'll give a financial quote, maybe saying something like this:

"Based on those assumptions, I can't really tell you the exact number of hours it would take, but I will offer to do the first two newsletters for your company for $2,500 each plus HST.

That would include full preparation and production of 12-page newsletters for your two locations.

If it takes more hours than that, I will not charge you for them.

If it takes less hours, your bill will be lower."

Then they know they can count on the budget figure.

I then wrap up by suggesting that after the second newsletter is completed, we'll re-visit the budget figures so we're both comfortable.

The process works!

Every single time I took this approach, I got the contract.

When we give potential customers what they need, they develop an immediate appreciation for us.

Comments (7)

This comment was minimized by the moderator on the site

This is a blog with variety. I really liked it. enjoyed reading the blog. Good work. Keep it up. Keep sharing like this in the future as well .Your blog is so interesting all your essays are original and informative for me. your blog writers are...

This is a blog with variety. I really liked it. enjoyed reading the blog. Good work. Keep it up. Keep sharing like this in the future as well .Your blog is so interesting all your essays are original and informative for me. your blog writers are highly qualified and professionals.In this post is really nice to read, I am very happy to read this story. Wonderful post is this.
Read more

Read More
Heather Donahue
This comment was minimized by the moderator on the site

I've been totally unnerved each snapshot of my life and I've never given Pay For Homework Help it a chance to shield me from doing a solitary thing that I needed to do.

Alina Olive
This comment was minimized by the moderator on the site

Hey admin your sharing way is unique. This is fantastic site.I enjoyed reading your articles. This is truly a great read for me. microsoft 70-461 exam questions & answers

jasminsmith
This comment was minimized by the moderator on the site

Hoye,
How many credit cards should you have if you want an excellent credit score? A new credit card According to Ethan Dornhelm, vice president of FICO Scores

Elisha Johannson
This comment was minimized by the moderator on the site
Robinjack
This comment was minimized by the moderator on the site

appreciate the effort you put into getting us this information. Was searching on google and found your post randomly. parimatch

Robinjack
This comment was minimized by the moderator on the site
Robinjack
There are no comments posted here yet

Leave your comments

  1. Posting comment as a guest.
Attachments (0 / 3)
Share Your Location